SMCrown is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you hold as a player on our platform.
SMCrown ("we", "us", "our") operates the online gaming platform accessible at smcrown.cam (the "Platform"). We are committed to protecting the privacy and personal data of all individuals who interact with our Platform, including registered players, visitors, and prospective members across Malaysia — whether you are accessing us from Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, or elsewhere in the country.
This Privacy Policy ("Policy") describes how SMCrown collects, uses, stores, shares, and protects personal data in connection with the operation of the Platform and the provision of our services, including online casino games, live dealer tables, sports betting, promotional offers, and customer support.
This Policy is incorporated by reference into our Terms & Conditions. By registering an account, depositing funds, or otherwise using the Platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein. If you do not agree with this Policy, you must cease using the Platform immediately.
Important: This Policy applies to all data collected through the smcrown.cam website and any related services. It does not apply to third-party websites or services that may be linked from our Platform.
For the purposes of this Privacy Policy, the following definitions shall apply:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or can be used to identify a natural person, directly or indirectly — including name, identification number, contact details, IP address, or financial data. |
| "Data Controller" | SMCrown, as the entity that determines the purposes and means of processing your personal data. |
| "Data Processor" | A third party that processes personal data on behalf of SMCrown, under contract and subject to our instructions. |
| "Processing" | Any operation performed on personal data, including collection, recording, storage, use, disclosure, erasure, or destruction. |
| "KYC" | Know Your Customer — the identity verification process required by SMCrown before processing withdrawals. |
| "Consent" | Freely given, specific, informed, and unambiguous agreement to the processing of your personal data for a stated purpose. |
| "Platform" | The SMCrown website at smcrown.cam and all associated services, features, and content. |
| "Player" / "User" / "you" | Any individual who registers, accesses, or uses the Platform. |
SMCrown collects personal data in the following categories, depending on how you interact with the Platform:
Data Minimisation: SMCrown collects only the personal data that is strictly necessary for the purposes described in this Policy. We do not collect sensitive personal data (such as racial or ethnic origin, religious beliefs, or health data) unless directly relevant to a legal or regulatory obligation.
SMCrown collects personal data through the following channels:
The majority of personal data we hold is provided directly by you when you register an account, complete KYC verification, make a deposit or withdrawal request, contact our customer support team, participate in a promotion, or update your account profile settings.
When you access the Platform, certain technical data is collected automatically by our servers and analytics systems — including your IP address, device identifiers, browser characteristics, and session behaviour. This data is collected using cookies, server logs, and similar tracking technologies as described in Section 10 of this Policy.
When you deposit or withdraw funds using Malaysian payment methods — including Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank2u, CIMB Clicks, Public Bank Online Banking, or Hong Leong Connect — the relevant payment processor may share transaction-level data with SMCrown for the purposes of reconciliation, fraud prevention, and compliance. SMCrown does not receive or store full card numbers or full bank account details.
SMCrown may engage licensed KYC and identity verification service providers to assist in processing identity documents and performing AML screening. These providers process data on our behalf as Data Processors, subject to contractual data protection obligations.
SMCrown processes your personal data for the following purposes:
| Purpose | Description |
|---|---|
| Account Management | Creating, maintaining, and administering your SMCrown player account, including authentication and access control. |
| Service Delivery | Processing deposits and withdrawals, providing access to games, live dealer tables, and sports betting markets, and delivering customer support. |
| KYC & Age Verification | Verifying that you are at least 21 years of age and confirming your identity as required by our compliance obligations. |
| Fraud Prevention & AML | Detecting, investigating, and preventing fraudulent activity, money laundering, and other prohibited conduct on the Platform. |
| Regulatory Compliance | Meeting obligations under applicable international licensing frameworks, AML regulations, and data protection law. |
| Responsible Gambling | Monitoring player behaviour to identify signs of problem gambling and administering self-exclusion, deposit limit, and session reminder tools. |
| Communications | Sending transactional notifications (deposit confirmations, withdrawal updates, account alerts) and, where you have consented, promotional communications about bonuses and offers. |
| Platform Improvement | Analysing usage patterns, game performance, and platform stability to improve the SMCrown user experience for Malaysian players. |
SMCrown processes your personal data on the following legal grounds:
Withdrawing Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to the withdrawal. To withdraw consent, contact us at [email protected] or update your account notification preferences.
SMCrown does not sell, rent, or trade your personal data to any third party for commercial marketing purposes. We share personal data only in the following circumstances and only to the extent necessary:
SMCrown engages trusted third-party service providers who process data on our behalf as Data Processors. These include payment processing partners (for handling MYR transactions via Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, and Hong Leong), KYC and identity verification providers, cloud hosting and infrastructure providers, fraud detection services, and email communication platforms. All Data Processors are bound by contractual data protection obligations and are not permitted to use your data for any purpose beyond the specific service they provide to SMCrown.
SMCrown may disclose personal data to relevant regulatory bodies, licensing authorities, financial intelligence units, or law enforcement agencies where required to do so by applicable law, court order, or regulatory direction. We will notify affected individuals of such disclosures where legally permissible to do so.
In the event of a merger, acquisition, restructuring, or sale of SMCrown's business or assets, personal data held by SMCrown may be transferred to the acquiring entity as part of that transaction, subject to equivalent data protection commitments being maintained.
We may share your personal data with other third parties where you have given your explicit consent to such sharing. You may withdraw this consent at any time by contacting our support team.
SMCrown retains personal data for as long as necessary to fulfil the purposes described in this Policy, unless a longer retention period is required or permitted by law. The following retention principles apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data disposal procedures.
SMCrown implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security programme includes:
Your Role in Security: You are responsible for keeping your SMCrown account login credentials confidential. Never share your password with anyone. SMCrown will never ask for your password via email or live chat. If you suspect your account has been compromised, contact us immediately at [email protected].
SMCrown uses cookies and similar tracking technologies to operate the Platform, personalise your experience, and improve our services. A cookie is a small text file stored on your device when you visit a website. We use the following categories of cookies:
| Cookie Type | Purpose | Required? |
|---|---|---|
| Strictly Necessary | Essential for Platform operation — session management, login authentication, and security functions. Cannot be disabled. | Yes |
| Functional | Remember your preferences such as language, display settings, and payment method selections for a smoother experience. | Optional |
| Analytics | Collect aggregated, anonymised data about how players use the Platform to identify usability improvements and technical issues. | Optional |
| Marketing | Track interactions with promotional content and enable personalised bonus and offer communications, where you have consented. | Optional (consent-based) |
You can manage your cookie preferences at any time through your browser settings. Note that disabling strictly necessary cookies may impair the functionality of the Platform. Refusing optional cookies will not affect your ability to access games or process transactions.
Subject to applicable law and certain conditions, you have the following rights in relation to your personal data held by SMCrown. To exercise any of these rights, please contact us at [email protected] with your account username and a description of your request.
Request a copy of the personal data SMCrown holds about you and information on how it is processed.
Request correction of inaccurate or incomplete personal data. Some corrections may require re-verification of your identity.
Request deletion of your personal data where it is no longer necessary for the purposes it was collected, subject to our legal retention obligations.
Request that we limit the processing of your data in certain circumstances, such as while a dispute is under investigation.
Request a structured, machine-readable copy of personal data you have provided to SMCrown, where technically feasible.
Object to processing based on legitimate interests, including direct marketing communications. Objections to marketing will be honoured immediately.
SMCrown will respond to all data rights requests within 30 days of receipt. In complex cases, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it. There is no fee for exercising your rights, unless requests are manifestly unfounded or excessive.
The SMCrown Platform is strictly intended for individuals aged 21 years and above. We do not knowingly collect or process personal data from individuals under the age of 21. If a registered account is found to be operated by an individual under 21, the account will be suspended immediately, all personal data will be deleted in accordance with our data retention obligations, and any deposits may be returned at SMCrown's discretion after review.
SMCrown employs mandatory age verification as part of the KYC process to enforce this restriction. Parents and guardians who believe that a minor may have registered on the Platform are encouraged to contact us immediately at [email protected] so that the account can be investigated and closed without delay.
21+ Only: By registering on the Platform, you confirm that you are at least 21 years of age and that it is legal for you to participate in online gambling activities in your jurisdiction.
In the course of operating the Platform and engaging service providers, your personal data may be transferred to, stored in, or processed in countries outside Malaysia. This may include cloud infrastructure hosted in other jurisdictions, or KYC and fraud detection services operated from third countries.
Where such transfers occur, SMCrown ensures that appropriate safeguards are in place to protect your personal data, including:
SMCrown reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we offer. The date of the most recent revision is displayed at the top of this page as "Last Updated."
Where changes to this Policy are material — meaning they significantly affect how we collect, use, or share your personal data — we will notify you by email (to the address registered on your account) or by a prominent notice on the Platform at least 14 days before the changes take effect.
Your continued use of the Platform after the effective date of any revision constitutes your acceptance of the updated Policy. If you do not agree with the revised Policy, you should cease using the Platform and may request account closure in accordance with our Terms & Conditions.
We recommend reviewing this page periodically. The "Last Updated" date will always reflect the most recent revision to keep you informed.
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact the SMCrown Data Protection team through the following channels:
We aim to acknowledge all privacy-related communications within 48 hours and to provide a substantive response within 30 days of receipt. For complex requests, we may request additional information to verify your identity before processing.
If you believe that your data protection rights have not been adequately addressed by SMCrown, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.
A plain-English summary of the key privacy protections we have built into the SMCrown platform for Malaysian players.
Every page of smcrown.cam is served over HTTPS with 256-bit SSL encryption. All data exchanged between your device and our servers is protected from interception at all times.
SMCrown does not sell, rent, or trade your personal data to any third party for marketing or commercial purposes. Your data is used solely to operate and improve the Platform.
Our KYC process protects you and the integrity of the Platform. Identity verification ensures that only you can access your account and process withdrawals — preventing impersonation and fraud.
You can access, correct, delete, or export your data at any time. Submit a request to [email protected] and we will respond within 30 days — no fees, no unnecessary delays.
Payment data from Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, and Hong Leong is processed via encrypted channels. SMCrown never stores full bank account numbers or card details.
We use only necessary, functional, analytics, and (with your consent) marketing cookies. You can manage your preferences at any time through your browser settings without affecting core Platform access.
If anything in this Privacy Policy is unclear, our support team is available 24/7. You can also explore our FAQ page for quick answers about data, security, and account management at SMCrown.
Also see: Terms & Conditions | Responsible Gambling Policy